Jan Kostner
Marketing in the USA Instructor
Jan Kostner is a Senior Marketing and Government Relations Leader with experience orchestrating high-impact initiatives by partnering with diverse audiences to achieve common goals.
She is an award-winning, creative and visionary executive who has been recognized for successful strategies in engaging stakeholders by identifying the pathway to success, building consensus, neutralizing opposition and maintaining focus on the shared objective. Jan has an extensive background in analyzing organizational requirements against market/competitive conditions and creating differentiating, industry-specific solutions.
She has a proven track record in public and government relations, advertising, rebranding and sophisticated event and tourism marketing.
This is exemplified by her successful rebranding of the Illinois Tourism effort as Mile After Magnificent Mile and leading it for nearly a decade, increasing overall economic impact by 35% to $31 billion with no increase in expense budget.
Jan has solid positioning with the city of Chicago, the State of Illinois and Federal decision makers. She has experience in legislative education and testimony and has worked in an international context.
Jan joined the Seagull team in the Spring of 2015 to teach Marketing in the U.S. She also conducted a tour of Chicago for incoming students to familiarize themselves with the city. She enjoys learning from the students about their world outlook as well as what they want to do when they graduate. She loves sharing her knowledge of her home town.
She is an award-winning, creative and visionary executive who has been recognized for successful strategies in engaging stakeholders by identifying the pathway to success, building consensus, neutralizing opposition and maintaining focus on the shared objective. Jan has an extensive background in analyzing organizational requirements against market/competitive conditions and creating differentiating, industry-specific solutions.
She has a proven track record in public and government relations, advertising, rebranding and sophisticated event and tourism marketing.
This is exemplified by her successful rebranding of the Illinois Tourism effort as Mile After Magnificent Mile and leading it for nearly a decade, increasing overall economic impact by 35% to $31 billion with no increase in expense budget.
Jan has solid positioning with the city of Chicago, the State of Illinois and Federal decision makers. She has experience in legislative education and testimony and has worked in an international context.
Jan joined the Seagull team in the Spring of 2015 to teach Marketing in the U.S. She also conducted a tour of Chicago for incoming students to familiarize themselves with the city. She enjoys learning from the students about their world outlook as well as what they want to do when they graduate. She loves sharing her knowledge of her home town.
