Academic Topics & Professional Focus Areas
Our academic content is built around your institutional goals, customized for each cohort, and delivered by Expert Faculty and Professionals in the field. Whether you are focused on industry-specific knowledge or leadership development, we tailor every class, company visit, and activity to create real-world relevance.
Popular topics across our programs include:
Popular topics across our programs include:
- Business Strategy & Innovation
- Marketing, Branding & Communication
- Supply Chain & Logistics
- Sport Management & Entertainment
- Sustainability & Corporate Responsibility
- Leadership, Coaching & Personal Development
- Cross-Cultural Communication & Global Citizenship
Each topic can be customized to fit your program’s duration, level, and field of study,
with experiential elements to match.
Program Spotlights: Case Studies in Action
Each of our custom-designed programs reflects a unique partnership, academic focus, and learning experience. Below are a few examples of how Seagull Institute collaborates with universities and institutions to bring meaningful international education to life:
Procurement & Supply Chain Strategy in Dublin (Ireland)
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A 1-week intensive program for 50 students in Dublin, Ireland.
In collaboration with the Technological University of Dublin, this intensive academic program focused on Global Procurement and Supply-Chain Operations. Students engaged in 17 hours of guest lectures, paired with strategic company visits (DHL, UPS, Geodis...). The experience deepened their understanding of sourcing models, distribution networks, and international logistics through a European lens. |
Marketing in Paris (France)
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Customized 10-days academic and cultural program for a group of 25 Columbia College students.
This program blended Marketing Theory with Cultural Immersion was developed in partnership with Columbia College in Chicago. Students participated in faculty-led seminars, industry visits (Canal+, GroupM, Accor Arena...), and interactive workshops that connected cultural insight with business strategy. |
Sport Business & Professional Development in Chicago (USA)
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A month-long program for AMOS Sport Business School students
This immersive experience emphasized networking, leadership, and experiential learning in the U.S. sports industry. Students attended industry sessions (Wrigley Field, Nike, Chicago Event Management...) visited professional sports organizations (Chicago Cubs, Chicago Bulls...) and engaged in practical workshops on public speaking and career readiness. The program also included personalized coaching designed to boost confidence and professional communication. |
MBA Seminar in Amsterdam (Netherlands)
A week-long program for ABS (American Business School of Paris) students
This intensive program offered students a unique opportunity to explore business innovation and leadership in the Dutch market. Throughout the week, students participated in Company Experiences™ with global industry leaders including Booking.com, Heineken, and KLM Royal Dutch Airlines. The Program emphasized experiential learning, cross-cultural communication, and executive insights, allowing students to connect academic theory with real-world practice.
This intensive program offered students a unique opportunity to explore business innovation and leadership in the Dutch market. Throughout the week, students participated in Company Experiences™ with global industry leaders including Booking.com, Heineken, and KLM Royal Dutch Airlines. The Program emphasized experiential learning, cross-cultural communication, and executive insights, allowing students to connect academic theory with real-world practice.
