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    • International Sport Business Bootcamp
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"To increase your expectation level, you must learn from the best and the precursors" - 
Arnaud Bettan, Seagull Sport Business Bootcamp Director
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 ​A truly unique experience in the #1 country in the world of sports!

​The International Sports Business Bootcamp (ISBB) is a total immersion program that takes our students into the heart of a great American Industry.

What makes our program different is our holistic and individualized approach to sport business educational training. As any professional athlete will tell you a large percentage of playing sports is mental. Our thoughts influence our actions and our actions influence our thoughts. Shouldn’t the same standard be applied to a sports business professional?

At Seagull, we believe that if our students want to work with constantly striving World-Class athletes, then the sports business professional should be someone constantly striving to be the best at what they do. The Profession of Sports Business is as competitive as the sport itself, if not more so. For the instructors and staff at SBB “Excellence” is not a term we use only to describe the athletes we work with. It is an expectation that we demand from ourselves and from every student that goes through our program.

We created a month-long Bootcamp program built around a team concept, hands on experience and experimentation.
You will meet the references of this industry (athletes, agents, brand managers, sports marketing agencies, etc), see the operation of companies from the inside, go backstage of many sports institutions of one of the most iconic sporting cities in the United States, home of legendary sport dynasties such as the Chicago Bears, Chicago Cubs, the Chicago White Sox, Chicago Blackhawks and of course the Chicago Bulls. 


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For more Information :
Email : info@seagullinstitute.com
Skype ID : Seagull_Institute


​“Soar To ​Your
Highest Potential​”


​In the 21st century,
Sport and Sport Business is a Global industry, training students 
at a local or national level is simply not enough. 

At Seagull, we train our students on a World-Class level because we fully expect our graduates to work with World-Class athletes.
Our unique training pedagogy will create graduates who will not only become sport business professionals, but more importantly sport business “Influencers”. Just like the athletes and teams, you will work with, SBB graduates, will develop the skills, talents and work ethics necessary, to make your mark on the Sports business world.

​Make your “American dream" International!

​The International Sport Business Bootcamp offers you a unique international experience right in the heart of a truly American metropolis which includes:
  • Marketing courses, Sport Management, Business Communication, Public and Improvisational speaking, Branding, Leadership and many others. These classes will be taught by National and International World-Class Athletes, Agents, Marketing/Brand Mangers, Coaches, Storytellers and Distinguished Professors from major prestigious American and European Universities.
  • Conferences, Workshops, Discussion groups with professional athletes, sports agents, leaders of sports institutions and top sports brands.
  • 80 hours of classes and conferences, within an university environment and on-site settings.
  • 13 hours of “Bootcamp” style sports training. Discovery and practice of U.S. and European sports regimens and morning coaching.
  • Gain valuable life experiences, volunteering at major Chicago sporting events.
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...​Your Journey ​to the Future

Your future begins with Arnaud Bettan, the ISBB program coordinator. Arnaud is the Founder of the Illicit producers. In his extensive career, Arnaud has worked with some of the greatest international champions in various sports like: Boris Diaw, Louis Saha, Ronny Turiaf. Bacary Sagna, Nicolas Batum, Michael Ciani, Alexis Ajinca, Ian Mahinmi, Johan Djourou, Nando de Colo, Luc Abalo and Maxime Mermoz.

Explore Courses of the International Sport Business Bootcamp: 

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Master Classes (4 sessions)
  • Meet the Athletes, Sport agent, and the people who make the sport business!
  • Athletes: you will share time with athletes who are from France and who play in USA. They will explain the difference with European sport organisation and they will give you there feedback.
  • ​Sport Agent: May be the most difficult job in the sport industry. He is between the athlete and the club. And he must develop a brand around the athlete. You will meet the most famous french agent in the US sport. 
  • Inside the companies:  You will discover how works this industry with meeting inside the compagnies and share the work time.
  • And other special events...
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Classes (34 hours)
  • Sport Management 18 hours
  • Business 8 hours
  • Leadership
  • English 8 hours
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Inside the ropes! (12 heures)
  • BTN Network TV: how the medias work? You will see everything Live
  • Chicago Bulls - United Center, to understand how the business works in the NBA!
  • PCG Sports Desk Agency, to work on the sport advertising and sport marketing consulting
  • Wrigley field - Chicago CUBS: The stadium is a place for the games, but is a huge event arena with lot of different business units.
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 Sports (13 hours)
  • US Sports (Baseball, Basketball, ...)
  • Soccer
  • Morning "Wake up" Sport​

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Discovery Activities
  • Gospel Church
  • Scavenger hunt downtown Chicago
  • Volunteering at two major events
  • Sail Boat with people from a Chicago Yatch Club
  • Discover the Untouristic Chicago
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Graduation Ceremony
  • Final presentation in front of a jury
  • Produce a final paper about your experience in Chicago
  • Graduation and certificate from Seagull Institute!!
  • ​Going away dinner with your team mates and the Seagull staff
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Learn more about our teachers

The courses are taught at the university by academic teachers from Loyola University, Columbia College, DePaul University and Roosvelt University as well as industry-recognized professionals.
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Jonathan Broutin
President and Founder of Seagull Institute
ABOUT
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Jonathan Kander
Sports Sponsorship
​Instructor 
ABOUT
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​Monique Maye
Marketing and Sports Management Instructor
ABOUT
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Keith Lambrecht
Leadership and Sports Management Instructor
​
ABOUT
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Barry Mixon
​Director of Transformational Empowerment
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ABOUT
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Jill Morgenthal
​Leadership
​Instructor
ABOUT
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Keegan Lannon
Program Coordinator & English Instructor
ABOUT
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Sharon Latson-Flemister
Trends in Management and Intercultural Communications Instructor
ABOUT

And meet our special guests...

Ronny Turiaf
Ronny Turiaf
NBA player
Jeremy Medjana & Bouna N'Diaye
Jeremy Medjana & Bouna N'Diaye
NBA Agents & PRO A
FRÉDÉRIC ADJIWANOU
Frédéric Adjiwanou
Professional basketball player
Michael Ciani
Michael Ciani
​Professional footballer
Arnaud Bettan
Arnaud Bettan
Program Director

Why Chicago?

Chicago was elected the 2018 most "fun" city in the world by Time Out. In addition to its festive side, the sport is part of the DNA of the city thanks to iconic infrastructure such as the Wrigley Field or the United Center. Several world-class sports teams are the pride of Chicago, including the famous Chicago Bulls basketball players led by the legendary Michael Jordan in the 1990s, the Blackhawks hockey players, the American Bears footballers, the Chicago Cubs Baseball teams and the White Sox.
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Why Chicago?
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Copyright © - Seagull Institute - All rights reserved 
Privacy Policy 
  • About Us
    • About Seagull Institute
    • The Founder
    • Our Team
    • The Name
    • Our Partners
    • JOIN OUR TEAM >
      • Program Administrator
  • OUR PROGRAMS
    • International Sport Business Bootcamp
    • Semesters
    • Internships
  • PROGRAM CONTENT
    • Class Topics
    • Company Visits
    • Discovering Chicago Culture
    • Volunteer Opportunities
    • Housing
  • Media
    • Program Pictures
    • Student Testimonials
    • Articles
    • Press Releases
  • Contact Us
  • Français